Digital Ad Spend Calculator
How To Use The Calculator
Enter proposed monthly ad buy budget, then enter average cost per click (CPC) based on research or Google keyword tool (use $4 as a default), next enter the estimated conversion rate (We recommend 1% as a conservative number), In the fourth window enter the net profit for your average sale or 1 year customer value, and last enter the average close rate, which is the percentage of prospects that become customers (50% dafault). Do not add $ or % in window fields.
How To Use The Calculator
Enter proposed monthly ad buy budget, then enter average cost per click (CPC) based on research or Google keyword tool (use $4 as a default), next enter the estimated conversion rate (We recommend 1% as a conservative number), In the fourth window enter the net profit for your average sale or 1 year customer value, and last enter the average close rate, which is the percentage of prospects that become customers (50% dafault). Do not add $ or % in window fields. If the calculator above doesn’t work, try the version below