SEO Pricing Calculator

SEO is expensive becuase it takes a lot of time and labor to do it correctly. This calculator is the one we use at i3 to help estimate our SEO costs. You are welcome to use it too. We use a point system which makes this a universal calculator for any size company. This calculator allows us (and you) to apply any value to each point based on your costs of doing business. A one person shop company might use a value of $15-$20 per point while a large agency might need $75-$85 per point to cover their costs. We, at i3, charge between $25 - $35 per point depending on the goals, scope of entire marketing project, and complexity of the project. This calculator gives us a good starting point. We hope you find it useful too. Note: Select the options above the descriptions and click the Your fee button at the bottom of the page for your answer.

Point Fee:

Point Fee: The point system makes this a universal calculator. Users can charge a different rate per point value. Feel free to adjust rates until you find your comfort zone. An independent professional may only charge $20 per point and a large agency may charge $80 per point. Select how much you wish to change per point. Note: The calculator gives you the answer at the bottom of this page.


Competition Level:

What is the competition level for the keywords in your SEO campaign? You can use your experience, find information in Googles' keyword tool, or at moz.com. If you are unsure, use Standard


Client Root Links:

A root link is www.website.com. Your website may have multiple links pointed from different webpages from the same website, but all the links come from a single root domain. You can find out how many root links your website has using the following tool at moz.com Open Site Explorer


Competition Root Links:

A root link is the main domian such as www.website.com. Your competitions website may have multiple links pointed from different webpages from the same website, but all the links come from a single root domain. You can find out how many root links your competitors website has using the following tool found at moz.com Open Site Explorer We recommend you research multiple websites related to your target keywords. For best results average the number of links from the top five/ten Google ranked sites for your keywords


Time Line:

How long will this campaign last? SEO is labor intensive and a long term process. Good SEO is not about tricking the search engines for quick results. We usually give a cost penalty for campaigns six months or less.


Domain Authority:

Your website domain authority is found using the following tool located at moz.com Open Site Explorer


Competition Authority:

Your competitors website domain authority (DA) is found using the following tool located at moz.com Open Site Explorer

Set-up fee:


You might consider an initial set up fee for the labor and costs necessary to begin a SEO campaign.


You might also consider these helpful tools for your SEO research

  • Open Site Explorer
  • SEM RUSH
  • Spyfu.com
  • BuzzSumo
  • ahrefs
  • Mejestic